Brand Overview: Mamaearth is an Indian personal care brand that emphasizes natural and toxin-free products. Launched in 2016, Mamaearth has quickly become a favorite in the skincare and wellness market. The brand’s success is largely attributed to its effective social media marketing strategies that connect with millennials and Gen Z consumers.
Objective: To analyze Mamaearth’s social media marketing strategy and understand how it has contributed to the brand’s growth and customer engagement.
Mamaearth’s social media marketing revolves around building trust, engaging with the audience, and promoting its products in a relatable and appealing manner. Below are the key components of their strategy: