Mamaearth's - Social Media Marketing
Brand Overview: Mamaearth is an Indian personal care brand that emphasizes natural and toxin-free products. Launched in 2016, Mamaearth has quickly become a favorite in the skincare and wellness market. The brand’s success is largely attributed to its effective social media marketing strategies that connect with millennials and Gen Z consumers.
Objective: To analyze Mamaearth’s social media marketing strategy and understand how it has contributed to the brand’s growth and customer engagement.
Social Media Strategy:
Mamaearth’s social media marketing revolves around building trust, engaging with the audience, and promoting its products in a relatable and appealing manner. Below are the key components of their strategy: