How to Grant User Access in Google Analytics

Google Analytics is an incredibly useful tool for understanding how your website is performing. It helps you track traffic, see what users are doing on your site, measure conversions, and figure out how well your marketing is working. The information it provides can help you make better decisions for your business. But all this data isn't just for one person. If you are working with a team, agency, or external partners, sharing access to Google Analytics is important. By setting different permission levels, you can make sure the right people—whether they're team members, clients, or collaborators—can see or interact with the data they need while keeping everything secure.

Google Analytics User Permissions:

When managing a Google Analytics account, it's important to assign the right user permissions to control who can view data or make changes. Google Analytics offers six different types of user permissions, each with specific capabilities. Here’s a breakdown of each permission type:

1. Administrator

Administrators have full access to and control over the account or property. They can:

Add or remove users
Manage user roles and permissions
Access and modify all settings

Ideal for account owners or those managing all aspects of the analytics setup.

2. Editor

Editors can make significant changes across the account. With this permission, users can:

Create, edit, and delete properties, views, goals, filters, and audiences
Connect to platforms like Google Ads or Search Console
Configure custom dimensions and metrics

Editors can do everything except manage user access.

3. Marketer

Marketers focus on customizing and analyzing user behavior. They can:

Create and edit events, conversions, attribution models, and lookback windows
Manage personal and shared assets such as dashboards and reports
They can't edit settings or user permissions.

4. Analyst

Analysts are primarily involved in data interpretation. They can:

Build and share custom reports, dashboards, and segments
Collaborate on shared assets
Analysts cannot modify settings or manage users.

5. Viewer

Viewers have read-only access. With this role, users can:

View and explore reports
Filter data, apply segments, and customize how they see reports
Access shared assets without editing them

Viewers cannot make changes or collaborate on shared items.

6. None

This level means the user has no access at a particular level (account or property). For example, a user may have permissions at the property level but not at the account level—they would appear as “None” in account settings.

To get started, you’ll need to sign in to your Google Analytics account. Then, click the Admin option at the bottom of your Analytics panel on the left.

You will see the 2 steps of access (Account and Property).

First, click the Manage Access option at the level where you want to grant access (I'm using Properties in this example).

Then, you'll see a list of your current users with a summary of the permissions granted to them.

Click the + (plus) icon to add new users. Select the Add New User option