Zomato's - Google Ads
Overview:
Zomato, one of India’s leading online food delivery platforms, has utilized Google Ads effectively to drive brand awareness, customer acquisition, and user engagement. The platform’s use of Google Ads has allowed it to reach a vast audience, enhance visibility, and convert visitors into loyal users.
Objectives
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Brand Awareness: Increase visibility and brand recognition among new audiences, ensuring Zomato is the first choice for food delivery.
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Customer Acquisition: Attract new users and drive app downloads to grow the customer base.
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Retargeting and Engagement: Engage existing users to increase orders, app interactions, and customer retention.
Strategy